"So you think that money is the root of all evil?" said Francisco d'Anconia. "Have you ever asked what is the root of money? Money is a tool of exchange, which can't exist unless there are goods produced and men able to produce them. Money is the material shape of the principle that men who […]
Author Archives: Everte
Will You Sell Your Soul For Money?
I am going to open the door today and invite you in my home. As I write this it is exactly 2 days after the Packers won the Superbowl, though it's likely a few months after when you are reading it. That makes today the Tuesday after Superbowl Sunday. I guess the date isn't really […]
The Prince and the Princess – Marketing Lessons From Children
I'll tell ya, boys and girls are different. I don't mean different in the obvious ways. If you have a son and daughter you know what I mean. My daughter loves movies about princesses, where a prince comes and saves the princess from a dragon, an evil witch, or a wizard, or releases the princess […]
Do They Really Hate Business Owners?
If you are reading this it's very likely you own a business, have some reasonable amount of financial strength/earning ability, or you will at some point in the future. Is it possible there are people who hate you because of what you've achieved, or the ambition you have? The answer, unfortunately, is yes! Unquestionably! Indubitably! […]
Are We In A Recession Or A Recovery? How Your Business Can Make Tons of Money In Either.
I routinely hear business owners bemoan the economy. "Oh, with the economy like it is sales are down bad!” or “I just don't know what I'm gonna do if sales don't pick up. Things haven't been this bad since I opened the shop 10 years ago.” The grumping and griping goes on and on. When […]