It seems impossible to believe, but 10 short years ago I was living in a house that was in foreclosure (not odd today but back then it was scandalous!) drinking myself to sleep every night on Southpaw beer, and eating a bowl $.99 of vegetables everyday as my only food.
Today, it's an existence that mystifies me. Today, my wife and I own and I run the fastest growing contracting company in the State of Florida – one of the top 5 residential reroofing companies in the Tampa/Sarasota market, by volume – I'm married to the woman of my dreams and have 4 children running underfoot…and I am changing careers because I don't find the contracting company fulfilling and it removes me from my family too often.
How does one simply change careers the midst of such success?
Well, to put in bluntly, it's because I have the trump card of skills…the 2 skills that give ultimate freedom to do whatever I want to do professionally. I can carve out any market niche, design any kind of business I'd like – bricks and mortar with employees or virtual with no employees, I can exploit any opportunity, move with the speed of light in business terms…
I have learned how to sell and how to write compelling sales copy. That's the secret, period!
Those 2 skills have raised me from a drunk in a house I could've been kicked out of any moment to a respectable, financially stable businessman and father…and make no mistake, these skills allows me to earn the living my family deserves.
(Random thought: This is a pet peeve of mine. To many people believe children and born evil because of "original sin" or some such nonsense. Anyone who can look into the face of a new born baby and call him or her evil is a sick, twisted person, in my never humble opinion!)
I want you to understand, your business isn't different! If you have a queasy feeling about selling, take some Rolaids and get over it!
I entered the contracting business without any idea how build anything. The joke in the office is I'm the only guy running a contracting company who doesn't know which the of the hammer to hit a nail with. But yet, I've grow that business by a factor of 10 times in 2.25 years. Unheard of!
The fact is there's 3 parts of any business – the sales and marketing, accounting and bookkeeping, and the technical part or the deliverable. Of the 3 parts, the sales and marketing is the most valuable, because without that part…nothing else matters.
Notice 2 out of the 3 business areas are exactly the same. It's only the deliverables…the "technical" portion of the work that's different.
I do sales and marketing best, which is why I can get such dramatic business growth in a business for which I have no technical proficiency.
And it's why I can do the same thing for your business as well. Yes it's a blatant commercial statement, but honestly, you understand I've been posting these blogs for a reason, right?
And that reason is because I want to help you experience dramatic increases in your sales. The kind I've experienced, 200%-300% year over year, with premium priced products and services. But you have to know how to get those kind of results, and I do. I've gotten them for myself, my own businesses. I have first hand, practical, real world experience in doing this exact thing. Experience where it was MY money on the line, not a clients.
OK, enough prattling on about me. You either get it or not at this point.
I've come a long way since Southpaw every night and veggies…just think where you might be in 10 years starting from the considerable more stable life you have today than I had then!
To your success
Everte Farnell
PS. If you'd like to talk about working together, simply send a fax to 941-761-5167 and let me know a little about your business. My office will call and set a phone appointment, and we'll talk.