The Only 3 Ways to Improve Sales

Several years ago, on a Saturday night, Rach and the babies were at her sisters and I was having a George Thorogood night...that is I was drinking alone!

About 2 and half scotches into the night I decided I needed to look at some marketing/business building videos I've had sitting on my shelf for a while...Yeah I know, I was drinking alone and the best idea I could come up with was to watch marketing videos.  I'm not sure if I'm a marketing geek or not...but I think so.

So anyway, I tossed this video in of Jay Abraham, a guy who I had never seen up to that point BUT who I have made a habit of studying from that point on.

The just of his 2 hour speech...Jay can be a bit verbose but he's very knowledgeable... was that there are only 3 ways to increase sales.

Even half in the bag I knew what I was listening to was profound!

Don't be fooled because of the simplicity, the fact is what I'm about to share with you changed my business life, and has allowed me to build businesses with lightening speed, namely starting a company in October of 2008 and writing a mill-yun (spam filter alert) bucks in business in just 16 months, and bought another company and 10X the sales in just 2 years.  

So don't think because what I'm sharing is simple that it's not extremely powerful....what I'm about to tell you is incredibly powerful.

So the 3 ways to build a business,

Increase new customers,
Increase customer value, and
Increase customer frequency

That's it, but the exciting stuff happens when you increase new lead flow just a little, then increase customer value just a little, and finally increase frequency just a little.  

The increases become exponential, and sales grow lightening fast.

Specific example are beyond the scope of this email, but sit down with a calculator and play with some numbers...you'll be floored, I promise!

Here's to you success!
Everte

Leave a comment

Your email address will not be published. Required fields are marked *