The other day my oldest daughter Morgan and I were talking about her schooling (she's 10 and, like her siblings, home schooled). At 10 I thought it was about time to start giving her some real life experience regarding business. She's read a lot of the classic self help books, like "How to Win Friends and Influence People," and she naturally just absorbed the lessons they teach. Once, after reading a sales book, she used a stone cold close, right out of the book, on my wife. When I heard it I laughed and showed her where it was in the book. Morgan was stunned, she had done it unconsciously. Like I said, at her stage of development she just absorbs the information. I knew she wanted to write, she's started her first fiction book. It's good for her age and experience, but like most beginning writers she has a way to go. That's OK though, journey of a thousand miles and all that. So we were talking about what she wanted to start studying in regards to real life business lessons and her answer was direct response copywriting. Not in a straight forward way, more like, "I want to do what you do when people pay you to develop marketing stuff for them." I don't have to tell you, proud was an understatement when I heard it. I was grinning from ear to ear! And, of course, I agreed to mentor her. She started off by copying Dan Kennedy's "Gorgio Letters." 100 times each, she's still working on it. She doesn't like it, but as my friend Matt Furey told me the Chinese say, Eat Bitter then Taste Sweet...or something like that. I captured the essence if not the exact wording. (MattFurey.com) By the time she's 20 she'll be able to write copy on par with the greats in the industry, and best of all it'll all be subconscious. Very little conscious effort on her part to write direct response copy that'll draw like Dali on speed! Imagine how your life woulda been different if you had a top flight copywriter personally mentor you fom the time you were 10. What would be different today? I can tell you, my life would be dramatically different! I'm sure yours would be as well. Well we can't go back, HOWEVER I will be re-releasing my copywriting course, and it can change things going forward. Make sure you're on the look out, because I plan to load up the bonus' and make a VERY special offer for the re-release. So like I said, keep your eyes peeled! To your success! Everte Farnell