I think I’ll just go take a nap in my hyperbaric chamber after I write this post.
No I’m not really old…I am, however, at that age when I start realizing there have been substantial changes to the world since I was a young whipper snapper….I can see me on the porch gripping at “those damn delinquents” down the street if I don’t watch myself!
You see, the other day my daughter, Morgan, had a friend, Hailey, stay over at the house. When Hailey’s mother dropped her off she asked Rach to make sure Hailey called before bedtime.
No problem!
Once Judy, Hailey’s mother, left and we got settled in, suitcase put away, ground rules laid, etc. Before the children disappeared to play, Rach thought to ask Hailey is she knew how to use the phone.
Understand, Hailey’s not a baby…She’s a 10 year old girl, so certainly she knows how to use the phone…right?
Don’t you bet on it…Our phone is a real land line..not a cordless or a cell. It has a cord from the wall to the phone and a cable from the base of the phone to the handset…Hailey had NEVER seen that kind of phone before. She had no idea how to use it!
Of course, once Rach showed her she was fine. It’s not that different from any other phone. Problem is, I felt like I was 100 years old!
Children today have never seen a real phone that plugs into the wall!?!?!
I was assuming knowledge on the part of little Hailey that she didn’t posses, and I bet you are doing the same thing with your customers!
You believe they know stuff they don’t!
It’s common knowledge that different roofing shingles are different qualities, right?
Not unless you’re a roofer!
It’s common knowledge Chiropractic is being proven correct more and more every year, right?
Not unless you read the Chiropractic trades!
It’s common knowledge that “lol” is text language for “lots of laughs,” right?
NOPE!
When you assume knowledge you miss the sale. And you can’t assume knowledge on the part of ANYONE! Better you should treat someone like an idiot and explain every little thing to them rather than risk assuming they know something they don’t.
If you’d like to see a startling example of this, go get some of Johnny Carson’s monologues from the Tonight Show and then watch Jay Leno’s…Jay has to explain the jokes Johnny never did!
A sign of the times…and a hurdle you MUST overcome!
Now where did that Hyperbaric Chamber go?!
To your Success
Everte Farnell
PS. I am putting together a new program…a system to attract more leads, convert more leads to sales, increase your average ticket price and get customers to do business with you more often, create an intense relationship with them and build a fence around them…making them almost immune to advances from your competitors.
If you have any interest in learning more about this system, leave a comment on this post and let me know. It’s very early, I don’t even have a website up…so just comment here and let me know you’re interested!